You’ve been told the website has become the second most important channel for patients when they’re choosing a physician or a clinic, so you’ve hired some brilliant young guy to make sure your presence online is solid and you also paid him really good money because it was just something that had to be done. Either you have your own website as a doctor or healthcare professional or a company website for your medical practice, you know you have to have a one to be found by patients who are googling symptoms and physicians online. But are you actually making the most out of your website?

Whether you are a dermatologist, an eye doctor, an aesthetic nurse, a physiotherapist or a healthcare professional, attracting more patients to your practice could be a top priority goal. Let’s be real. A steady flow of both new and returning patients gives you peace of mind and let you focus better on your work. There are some marketing actions that you can take regardless of your area of expertise, as long as you take and adapt each one of them to your context and your audience.

Profit-margin analysis is an extremely useful tool that allows you to understand whether your medical practice is financially healthy. It can be used to maximise profits, reduce costs and work more efficiently.

Planning is the first step to make your healthcare practice succeed in the market with marketing actions that really work. In this article I will guide you through the key steps of planning, so that you can easily put the process into practice.